Episerver — Now rebranded under Optimizely, has been a staple provider of CMS, e-commerce and digital marketing solutions since 1994. Exemplifi has partnered with Optimizely, bringing together our solid expertise in building enterprise websites, and Optimzely’s creative marketing and digital solutions. The start of every website is its home page…


Introduction

When you’re building an enterprise website, you need to make sure all your bases are covered. This means ensuring that every website build is compatible with desktop, mobile, and tablet formats. Additionally, it has to be functional across browsers — Chrome, Safari, Opera, Edge, Firefox, etc. — Mobile and desktop…


Introduction

Big Data and geodata have been a few of the biggest game-changers in the last decade. Both of these new technological revelations have changed the face of analytics, marketing, transportation, and every other field imaginable. Big data and Geodata are built on the foundation of raw information which is eventually…


If you’re running an e-commerce website on WordPress, you’re probably using Woocommerce for your digital inventory management. WooCommerce has become a staple of the WordPress eCommerce ecosystem powered by a plethora of plugins that can fulfill virtually every use-case scenario. One of the most sought features of an eCommerce website…


Introduction

WordPress had come a long way since its creation 18 years ago in 2003. The dedicated team of contributing developers have constantly been updating the CMS to match modern website requirements; No wonder 30% of the internet runs on WordPress. The latest update is version 5.8 …


A slow site will make your SEO ratings go down, cause you to lose revenue and increase your bounce rates. We cover 10 ways to speed up your WordPress site.

Why should you speed up WordPress?

If your site is slow, it can cause a few major concerns:

  • Search engines (like Google) rank faster websites higher…

In this post, we compare two WordPress hosting platforms: Kinsta and WPEngine. We also migrate a real website from WPEngine to Kinsta and compare how the site performs on both.

The WordPress WebOps Platforms

In an earlier post, we had covered the importance of effective DevOps for managing enterprise websites. …


Litespeed Cache provides a very innovative approach to improving website performance. We implement it on one of our client sites and discuss our learnings.

The Use Case

Creating high-performance sites is one of the crucial objectives in web development, with a lot of challenges along the way. Multiple disciplines go in during…


Executive Summary

In this post, we review how we built an end-end subscription billing website and eCommerce platform for a fintech startup client. We cover various areas: WordPress, Woocommerce, GoDaddy Payments, YITH Subscription billing, email notification, and text messages.

The Client

BullsWatchList is a FinTech startup. They provide users with the latest stock tips…


We differentiate between “static” vs. “dynamic” content and discuss what it means to implement them in WordPress. We also discuss how to design relational data-driven content within WordPress.

Static vs. Dynamic Content in a CMS-setting

It will be useful to look at what we mean by static and dynamic content. For starters, if the site doesn’t…

Exemplifi

We build and manage enterprise websites.

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